Local SEO: How Small Businesses Can Compete with the Big Boys

Local SEO | SEO

Let’s be honest – small businesses are typically considered the underdog when it comes to local SEO. They’re often outspent and outnumbered by businesses who have an endless arsenal of resources. With almost every business competing for those precious few spots on top of the search engine results page (SERPs), competing with multi-million dollar marketing …

4 Local SEO Experts Share Their “Ace In The Hole” Technique For Ranking In Competitive Markets

Local SEO | SEO

Like most online marketing strategies today, SEO (and more specifically, local SEO), is a system. It’s not a flash of genius or a spark of creativity. It’s the process of implementing a series of proven procedures that get results. If you are struggling to achieve results from organic search, there is a 90% chance it’s because you …

7 SEO Mistakes That Leak Money From Local Businesses

Local SEO | SEO

This is a quick-hit list for local business owners who just can’t figure out how to get incoming leads and customers from their online efforts. The common mistakes we discuss here are relatively simple to correct, and if you are in a small to medium sized market, they might even be enough to immediately drive a …

Why Your Arguments Against Mobile Advertising Are Bad And You Should Feel Bad

Facebook Advertising | Marketing Strategy

Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it.” The above quote comes from this article by Scotty Moore, titled “Open letter to CMOs: Stop all mobile advertising immediately.” I’ve never written a …

10 Most Important Citation Sources in Utah

Link Building | Local SEO | SEO

In this post, we want to help local business in our home state get more exposure and reach more customers. We’ll be taking a look at which directories see a lot of traffic and which have proven to boost business for companies operating out of Utah. If you’re based outside of Utah and you’re looking …

What’s a Citation and Why Do You Need One?

Link Building | Local SEO | SEO

Trying to get your business noticed? There’s better ways than dressing up in mascot costume and waving a sign roadside. You probably already know that quality link building, a well-optimized website, and a few conversion-focused landing pages help you get noticed and grow your business (but if you don’t, see for yourself in our client …

New Call Tracking Plugin Helps Marketers Demonstrate Their Value To Clients

Conversion Rate Optimization (CRO) | Marketing Strategy | SEO

Digital marketers don’t get enough credit… and a lot of that is our fault! Tell me if this story sounds familiar: Over the years, too many clients question the value of online marketing because they’re not sure whether or not it’s working. Sure, the ads were running and their phones were ringing – but how …