Link building is one of the most fun and rewarding parts of running a local business. If that statement leaves you slack-jawed, you’ve probably read a bunch of posts telling you how hard and time consuming local link building is. Well, they’re right—a smart local link building strategy takes time to mature and firms roots…
Read moreDigital marketers don’t get enough credit… and a lot of that is our fault! Tell me if this story sounds familiar: Over the years, too many clients question the value of online marketing because they’re not sure whether or not it’s working. Sure, the ads were running and their phones were ringing – but how…
Read moreIn the final installment of our three part series, we look at the marketing channels that resulted in one of our biggest success stories last year—a campaign to help a medical clinic in Utah. You’ll learn which channels hit pay dirt and which (to our surprise!) bombed. You’ll also learn how we cut their cost…
Read moreIn part two of our three-part blog series, we continue talking about the lessons we took away from an experience with one of our clients—a local medical clinic in Utah—which turned an $8,500 budget into over $104,000 profit in one month alone. In Part One of this series, we talked about how knowing your niche…
Read moreWe love helping local businesses succeed, so when a medical clinic in our own backyard came to us with a problem, we leapt at the chance to help. Their dilemma: no web presence. No website, ads, or landing pages. Zilch. They knew that they needed to cut down on their cost per lead (CPL), because…
Read moreDon’t be deceived by fast-and-dirty internet con artists—quality content marketing will cost you a pretty penny. In fact, the Content Marketing Institute’s 2015 Report revealed that the most effective B2B and B2C marketers designate 37% and 29% respectively of their total marketing budgets to content marketing. Despite this, over 41% of both B2B and 46%…
Read moreYou’re probably well aware of the importance of Local search engine optimization (SEO) for your business—you may have even seen the stats that 20% of all Google searches are location-specific. And you know that a higher local search ranking directly results in more leads, higher sales, and an influx of customers. Sadly, you may also…
Read moreYou wouldn’t steal a car… you wouldn’t steal a handbag… you wouldn’t even pirate a film. So why would you risk your company’s reputation by relying on SEO firms that steal backlinks or funnel traffic to your website unethically? (If you’re already familiar with the three types of SEO, feel free to skip straight to…
Read more1 Not having a mobile friendly website: Google recently announced that mobile devices now account for over 50% of all searches. On top of this, Google has changed its algorithms to favor mobile-friendly websites in its search rankings. Not having a mobile-friendly website could cost you potential customers who have trouble finding you while searching for…
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