You’ve heard about the power of Facebook ads for local business. You’ve seen the case studies where businesses 10x their return. You’ve seen the ads on your own Facebook wall with thousands of likes and comments. You know there is serious money to be made via this channel. But where do you start? Fortunately, you don’t…
Like most online marketing strategies today, SEO (and more specifically, local SEO), is a system. It’s not a flash of genius or a spark of creativity. It’s the process of implementing a series of proven procedures that get results. If you are struggling to achieve results from organic search, there is a 90% chance it’s because you…
This is a quick-hit list for local business owners who just can’t figure out how to get incoming leads and customers from their online efforts. The common mistakes we discuss here are relatively simple to correct, and if you are in a small to medium sized market, they might even be enough to immediately drive a…
Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it.” The above quote comes from this article by Scotty Moore, titled “Open letter to CMOs: Stop all mobile advertising immediately.” I’ve never written a…
26% of the web is built on WordPress and with good reason. Whether you are an experienced developer or HTML illiterate, WordPress provides an amazing base from which virtually anything can be built. As a local business owner or marketer for local businesses, there’s a good chance you fall closer to the “HTML illiterate” side…