Why Your Arguments Against Mobile Advertising Are Bad And You Should Feel Bad

Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it.” The above quote comes from this article by Scotty Moore, titled “Open letter to CMOs: Stop all mobile advertising immediately.” I’ve never written a…

Local SEO Tips Part 3: How Channel Diversity Helped Our Client Make $100K

In the final installment of our three part series, we look at the marketing channels that resulted in one of our biggest success stories last year—a campaign to help a medical clinic in Utah. You’ll learn which channels hit pay dirt and which (to our surprise!) bombed. You’ll also learn how we cut their cost…

Local SEO Tips Part 2: How Staff Intake Training Helped Our Client Make $100K

In part two of our three-part blog series, we continue talking about the lessons we took away from an experience with one of our clients—a local medical clinic in Utah—which turned an $8,500 budget into over $104,000 profit in one month alone. In Part One of this series, we talked about how knowing your niche…