You’ve heard about the power of Facebook ads for local business. You’ve seen the case studies where businesses 10x their return. You’ve seen the ads on your own Facebook wall with thousands of likes and comments. You know there is serious money to be made via this channel. But where do you start? Fortunately, you don’t…
Like most online marketing strategies today, SEO (and more specifically, local SEO), is a system. It’s not a flash of genius or a spark of creativity. It’s the process of implementing a series of proven procedures that get results. If you are struggling to achieve results from organic search, there is a 90% chance it’s because you…
This is a quick-hit list for local business owners who just can’t figure out how to get incoming leads and customers from their online efforts. The common mistakes we discuss here are relatively simple to correct, and if you are in a small to medium sized market, they might even be enough to immediately drive a…
Mobile advertising in its current state is a complete boondoggle. Consumers hate it, the metrics are awful, and the ad agency community is doing a disservice to clients by promoting it.” The above quote comes from this article by Scotty Moore, titled “Open letter to CMOs: Stop all mobile advertising immediately.” I’ve never written a…
In this post, we want to help local business in our home state get more exposure and reach more customers. We’ll be taking a look at which directories see a lot of traffic and which have proven to boost business for companies operating out of Utah. If you’re based outside of Utah and you’re looking…
26% of the web is built on WordPress and with good reason. Whether you are an experienced developer or HTML illiterate, WordPress provides an amazing base from which virtually anything can be built. As a local business owner or marketer for local businesses, there’s a good chance you fall closer to the “HTML illiterate” side…
Trying to get your business noticed? There’s better ways than dressing up in mascot costume and waving a sign roadside. You probably already know that quality link building, a well-optimized website, and a few conversion-focused landing pages help you get noticed and grow your business (but if you don’t, see for yourself in our client…
Link building is one of the most fun and rewarding parts of running a local business. If that statement leaves you slack-jawed, you’ve probably read a bunch of posts telling you how hard and time consuming local link building is. Well, they’re right—a smart local link building strategy takes time to mature and firms roots…
Digital marketers don’t get enough credit… and a lot of that is our fault! Tell me if this story sounds familiar: Over the years, too many clients question the value of online marketing because they’re not sure whether or not it’s working. Sure, the ads were running and their phones were ringing – but how…
In the final installment of our three part series, we look at the marketing channels that resulted in one of our biggest success stories last year—a campaign to help a medical clinic in Utah. You’ll learn which channels hit pay dirt and which (to our surprise!) bombed. You’ll also learn how we cut their cost…